Sunpocket + Berghs School of Communication GD 1214
--------------------------------------------------------------------------------------------------------------
Due to a two-day workshop the students were asked to animate short graphic films to the theme of Seen and Unseen. Brief and focus was based on our Sunpocket shades. The winners are Julia Sletbakk and Nils Bohman Ström. Shortlisted are Anna Turdell, Andreas Sandberg, Karin Rapp, Kim Carlos Rehn, Marc Östlund, Isaak Algren, Emir Peci and Oskar Wimmermann. The jury was Jacob Höglund (CEO Sunpocket), Christian Halleröd (Product Designer) and Christian Altmann (Graphic Designer).
The winner film and shortlisted films will be available to see on http://vimeo.com/51277119
Thanks to all students of the class GD 1214 for a wonderful project!
Sunpocket + OPENING CEREMONY
Sunpocket proudly presents a collection of bold coloured shades made
especially for our dear friends at Opening Ceremony. The Sunpocket for
Opening Ceremony collection features three colour block styles in
different combinations of red/white/blue - inspired by the british and
american flags
in celebration of the new Opening Ceremony London shop (opening July 19th).
The colour block styles are also highlighting the glasses foldability
in a graphic and playful way.
The fourth style is a little bit more subtle – with a matte black
frame and 24 karat gold plated lenses. It comes in a handmade
leathercase from the very local leather makers at Tärnsjö Garveri in
Sweden. The Sunpocket for Opening Ceremony sunglasses are based on two
different Sunpocket styles: Sunpocket 2 and Sunpocket Sports.
Sunpocket makes premium, but not pricy, sunglasses that are easy to
fold and store, but hard to break. The brands history traces back to
the late 1970’s where the signature foldable shades gained a strong
following in the French ski community. Ten years later, Sunpocket had
become immensely popular all over Europe. In 2011 Sunpocket was
re-launched by swedish entreprenuer Jacob Höglund, after him falling
in love with a pair of vintage Sunpocket glasses left by his father in
their ski cottage. The sunglasses are still made in the same factory
in Mauritius where they were originally made. Building on its legacy
of innovative and distinctive sunglasses, Sunpocket established itself
as a brand known for its style, authenticity and quality.
Opening Ceremony have stores in New York, Los Angeles, Tokyo and
online. Sunpocket for Opening Ceremony will be sold in all Opening
Ceremony stores.
Sunpocket + A Bathing Ape
Sunpocket has joined forces with japanese street wear brand A Bathing Ape for a unique style of limited edition sunglasses, combining Sunpockets quality lightweight foldable glasses with A Bathing Apes sense of style and love of army colours.
The sunglasses, based on Sunpocket Sports style, have a BAPE-green frame and comes in a translucent camo case. The A Bathing Ape logo is seen on the right side, and the Sunpocket logo on the left.
Sunpockets history traces back to the late 1970’s where the signature foldable shades gained a strong following in the French ski community. Ten years later, Sunpocket had become immensely popular all over Europe. In 2011 Sunpocket was re-launched by swedish entreprenuer Jacob Höglund, after him falling in love with a pair of vintage Sunpocket glasses left by his father in their ski cottage. The sunglasses are still made in the same factory in Mauritius where they were originally made. Building on its legacy of innovative and distinctive sunglasses, Sunpocket established itself as a brand known for its style, authenticity and quality.
The Sunpocket + BAPE sunglasses will be released in June, and will be sold at selected BAPE stores around the world. They will also be sold at Colette in Paris and at 10 Corso Como in Seoul. Price: $247